Jorrit van der ValkJames Bond drinkt ook in de drieëntwintigste James Bondfilm Skyfall een biertje van Nederlands bekendste bierbrouwer Heineken. Dit heeft de bierfabrikant bekend gemaakt. De samenwerking met de James Bond franchise is er eentje die sinds 1997 loopt. Toen zagen we James Bond en Wai Lin in Tomorrow Never Dies op een motor over een lading Heineken springen.
Heineken heeft haar naam nu ook aan Skyfall verbonden. Er is alleen een verandering ten opzichte van de vorige films merkbaar. De reclamecampagne bevat niet de bondgirl of Q maar Daniel Craig speelt de hoofdrol.
EON Productions reageert namens Micheal Wilson en Barbara Broccoli, producenten van de films: “We zijn zeer verheugd met de samenwerking met Heineken. Het merk is over de hele wereld bekend en zal zeker helpen met de promotie van Skyfall”
Alexis Nasard, Directeur Public Relations Heineken zegt: “Als twee bekende merken zoals Heineken en James Bond samenwerken is dat reden voor groot enthousiasme.”
De groots opgezette reclamecampagne begint in september 2012 en richt zich op de 170 landen waar Heineken actief is.
Heineken® and James Bond sign global SKYFALL partnership
Amsterdam, February 8, 2012 -HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken® brand has been involved with.
Heineken® brand’s global SKYFALL marketing programme will include a wide range of promotion and activation rights in and around the film, including for the first time the participation of James Bond actor Daniel Craig in the brand’s worldwide campaign.
It will also leverage its global relationships with facebook and Google to ignite digital conversations about SKYFALL amongst its adult consumers.
2012 marks the 50th anniversary of the Bond franchise which is generating enormous levels of consumer interest in SKYFALL. It is one of the most anticipated and talked about films this year, providing Heineken® the opportunity to engage with consumers in a number of different and compelling ways. The campaign will be accessible in more than 170 countries around the world where Heineken® can be enjoyed.
Alexis Nasard, Chief Commercial Officer of HEINEKEN said: “When two great brands like Heineken® and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership. The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global ‘Open Your World’ campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers.”
Michael G. Wilson and Barbara Broccoli, the SKYFALL producers added: “The level of collaboration with Heineken® is unprecedented. We are excited by the global reach and the creativity that the Heineken® team is able to deliver.”
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